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M-ONE-11
Working with Blueboat, I designed and developed the website for this iconic Australian fashion label. The brief was for a fresh website that included information about the M-ONE-11 brand, re-launch campaign and product catalogue.
A complimentary website was created to promote the label through Social Media channels, aligning it with events, music and popular locations in each Australian state.
- The website was designed to work in unison with the rest of the advertising material for the brand’s re-launch. The website’s design was centered around using 3D panels to display multiple images and content. This part of the design was then replicated in further campaign materials and in store branding.
- The complimentary website (Connected) became the central hub for the label's online strategy. I designed and created Connected and deployed the brand’s Social Media strategy.
- The Social Media strategy included creating content and developing channels in networks such as YouTube, Twitter and Facebook.
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Client
Blueboat/M-ONE-11Year & location
2008 - Melbourne (AU)Project involvement
- Strategic thinking
- Concept, design and development of mone11.com.au and mone11.com.au/connected
- Development of Social Media strategy, including content
Tools & techniques
Flash CS4, Photoshop CS4, ActionScript 2, XML, HTML, PHP, CSS, JavaScript, Final Cut ProLink
www.mone11.com.au